Since Version 2.5 WordPress support Shortcodes. They have been introduced for creating macros to be use in a post’s content. For examples of shortcodes and how to use them, see WordPress.com Shortcodes, though some shortcodes featured there are exclusive to WordPress.com. Source material
Fruitful theme has basic own shortcodes, which can be used as part of theme. Below you will find information, how to use theme shortcodes.
!important If you switch theme to other in settings, you will lost content display in fruitful shortcodes.